— PROJECT NAME
Rugsly
— ROLE
Creative Consultant
— DATE
June 2023– August 2024
As a freelance contractor I worked with Rugsly for over one year to build their online presence.
Founded in Poland back in 2021 – it grew from a small business into a leading market player when it comes to interior design goods.
As their partner, I have produced a body of work in the areas of design research, communications and market research.
Web design & usability audit
UX revamp
In Autumn of 2023 I was tasked with conducting usability testing of initial version of Rugsly's online store. Over the course of 6 months and cyclical testing – a new version has been successfully launched to the general public.
Noticeable changes have been made in clarity of layout, addition of animated motion elements and the linguistic consistency across the English site version.
Digital communications
Engagement boost
Based on my review of Instagram Insights data, a posting schedule has been modified to line up with hours where more users were active on site.
Clear copywriting
In Autumn 2023 I have built a consistent brand language with the owners and delivered effective copy intended for Instagram post captions.
Foreign market research
Focus groups
During Q1 of 2024 I contacted a number of foreign customers of Rugsly through
online calls and facilitated a set of interviews in order to generate personas that provided the company with useful information on foreign market expansion.
The primary research findings have been then portrayed via user personas generated using FigJam and presented to site owners.
Actionable insights
1. Change the .PL to .EU address.
2. Research local influencer leads and get in touch with them.
3. Focus on countries with high levels of English proficiency.
4. Look into cooperating with small businesses abroad that share our values, size and audience.
Outcome
Working for Rugsly was a great opportunity to develop my communication and research toolkit, as well as build relevant experience that caught attention of Scottish Government – securing my later internship as a data analyst.
From the business standpoint – Rugsly experienced tangible growth in Instagram follower base, increase in revenue from orders and better online positioning.